Reseller Minimum Advertised Price Policy

1. DRP recognizes that any Distributor/Dealer/Reseller, herein referred to as Reseller (Reseller defined as any entity reselling product for financial gain) can make its own independent decisions to advertise and sell any DRP product at any price it chooses without consulting or advising DRP. However, DRP similarly has the right to make its own independent decisions regarding product allocations and participation of a Reseller.
2. DRP reserves the right, in its unilateral discretion, to take any action with respect to any Reseller that violates this MAP Policy. This includes without limitation the right not to sell DRP products to any reseller that violates this MAP Policy. Any Reseller determined by DRP to have violated this MAP Policy agrees to cease using DRP intellectual property (Trademarks and Patents) on any online or physical store or in any advertisement.
3. DRP, at its sole discretion, may hire a third party to monitor or enforce the MAP Policy.
4. DRP shall maintain an updated DRP Price List (see MAP Price Sheet) of selected DRP products that will fall under this MAP Policy. DRP reserves the right to update or modify this list at any time.
5. All products listed will have a MAP price (see MAP Price Sheet) Listing a price which is lower than the MAP price next to the featured MAP product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of DRP products in any and all print and digital media. Many websites include features such as “Click for Price,” automated “bounce – back” pricing e-mails, preformatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, or other similar features which are all considered “advertising” under this MAP Policy. This MAP Policy also applies to any activity which DRP, in its sole discretion, determines to be designed or intended to circumvent the intent of this MAP Policy including solicitations for “group purchase” and the like.
6. Where DRP products are bundled with or sold as part of a package that includes other products, it shall be a violation of the MAP Policy to sell or advertise the bundle at a price that: (a) is lower than the total MAP of DRP products in the bundle or (b) violates the letter or spirit of the MAP Policy. It shall also be a violation of the MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by DRP. Pre-approved products have been approved by DRP to ensure the product is up to DRP standards.
7. It shall be a violation of this MAP Policy to include in any advertising for DRP products any additional discount, coupon, gift card, or other incentive that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any DRP product below MAP. Any such advertising will also be considered in light of the requirements of Section 6 above. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 6 and would be a violation of this MAP Policy.
8. If a reseller has multiple stores and violates this MAP Policy with any store, DRP will consider this to be a violation by all the Reseller’s locations.
9. Resellers remain free to establish their own resale prices, but DRP reserves the right to cancel all orders, indefinitely refuse to accept any new orders, according to published Do Not Sell List and terminate the Account status of any Reseller following DRP’s verification that such Reseller has advertised any DRP product at a net sales price less than the current MAP price established by DRP, or if the Reseller has violated this policy in any other way.
   Furthermore, Distributors/Dealers are responsible for monitoring to whom they sell to. If the Reseller, or customer is violating the MAP pricing, and are placed on the Do Not Sell List. Do Not Sell List (DNS); DNS shall be comprised of any individual, or business entity that has lost the right to sell or promote DRP products based on the terms of this MAP Policy. The Distributor/Dealer is responsible for not selling that customer. If the Distributors/Dealers is determined, to be selling the customer listed on the DNS list, the Distributors/Dealers will also be in violation, and subject to enforcement penalties

Sanctions for violation of DRP Map policy, at minimum, are set out below.

1st Violation

For the first violation during the Policy Period: The offending Reseller, after receiving notification from DRP of such violation, will remove or stop the violation, or cause the violation to be removed or stopped (if DRP determines that it or they can be) within the Allotted Period (for purposes of this Policy, the "Allotted Period" means the time period specified in the notice of violation provided by DRP to such Reseller, which typically will be one of the following : [1] no later than one (1) business day (usually for a violation involving the Internet); [2] no later than three (3) business days (generally for all other cases); or [3] by the conclusion of the period otherwise specified by DRP) .

2nd Violation

For the second violation during the Policy Period: In the event that the violation that caused the first violation is or are not (A) removed or stopped (if DRP determines that it or they can be) within the Allotted Period or (B) such Reseller otherwise violates this Policy a second time, effective as of the date specified in notice from DRP to such Reseller and continuing for the next (30) days, the authorization of such Reseller to purchase each stock-keeping unit ("SKU") in the product family involved in the second violation (as determined by DRP) will be immediately revoked by DRP, so that all pending orders (even if accepted) from such Reseller will be cancelled and no new orders will be accepted from such Reseller for each such SKU.

3rd Final Violation

For the third violation during the Policy Period: In the event that (A) the offending reference(s), conduct that caused the second violation is or are not removed or stopped (if DRP determines that it or they can be) within the Allotted Period after receiving notice of the second violation from DRP or (B) such Reseller otherwise violates this Policy a third time, effective as of the date specified in notice from DRP to such Reseller and continuing until DRP provides notice to such Reseller otherwise, if ever, the authorization of such Reseller to purchase any or all of the DRP products designated by DRP (the "Designated Products") will be immediately revoked by DRP, so that all pending orders (even if accepted) from such Reseller will be cancelled and no new orders will be accepted from such Reseller for any or all of the Designated Products.

DRP reserves the right to impose more severe sanctions at its sole discretion if the MAP Administrator believe that is justified and necessary to enforce the policy. DRP need not provide prior notice or issue warnings before taking any action under this MAP Policy. Intentional and/or repeated failure to abide by this MAP Policy will result in sanctions unilaterally imposed by DRP and may include termination.

Diamond Racing Products (DRP) is not limited by the terms of the MAP Policy and has the right to exercise its own judgement in determining the Resellers with which DRP will do business, subject to the terms of any agreement with a Reseller.

Notwithstanding anything to the contrary contained herein, the MAP Policy is a unilateral policy of DRP and is not a contract or agreement with or by any Reseller. DRP, in its sole discretion, is responsible for interpreting and enforcing the MAP Policy and may modify, suspend, or terminate the MAP Policy at any time. In the future DRP may also, in its sole discretion, announce MAP “Holidays.” Which refer to a period during, which the MAP Policy will be temporarily modified by DRP in a defined manner. Dealers should email questions regarding the MAP Policy to mappolicy@diamondracing.net, which is overseen by DRP’s Vice President of Sales and supported by DRP’s internal and third party teams. All interpretations and representations in respect of DRP Map Policy shall be made by DRP CEO, Vice President of Sales, or Legal Counsel. No other representative of DRP is authorized to make any representations of interpretations in respect of the MAP Policy, and any such attempted representation or interpretations is unauthorized and invalid.

The MAP Policy applies to Resellers only in the United States and its territories, and the terms of the MAP Policy do not apply to the extent any state or United States territory by statue or other applicable low expressly prohibits policies on minimum advertised prices. The MAP Policy is confidential, and Resellers should not disclose the MAP Policy or communications on the MAP Policy to any other person or entity. Questions about this policy should be directed to: mappolicy@diamondracing.net